Personal Branding 101
Table of Contents
Most talented people are invisible. Not because they lack the work — because nobody can find it, verify it, or understand it in ten seconds.
This workshop fixes that. It is the same programme I built from scratch and have delivered to 270 participants online and 75 in person at Homs University’s IT Department in 2026.
Format#
9 hours — 3 sessions × 3 hours.
- Session 1 — interactive dialogue. We start with your actual situation, not slides. What are you trying to be found for, and by whom?
- Sessions 2 & 3 — directed training. Hands-on building, with your real profile and your real CV open in front of you.
Delivered in Arabic and English, online or in person.
What you build#
Your positioning. Who you are professionally, in one sentence someone else can repeat. Most people cannot do this, and it is why their CV reads like everyone else’s.
Your CV and résumé. Structure, wording, and the difference between listing duties and evidencing outcomes. What a reviewer actually reads, and in what order.
Your online presence. Profile optimization — headline, sections, keywords, and the search behaviour that determines whether you appear at all. Professional photography and banner basics.
Your content and network. How to write posts that build authority rather than noise, how to engage so that people remember you, and how to build relationships that outlast a single application.
Who it’s for#
University students and recent graduates entering a crowded market, engineers and professionals who do good work nobody sees, and researchers who need a discoverable academic profile.
No prior experience needed. You leave with the assets built, not with a to-do list.
For researchers and academics#
A dedicated variant covers researcher visibility: ORCID, Google Scholar, ResearchGate, citable software with DOIs, and open-access publishing — building a research profile that a committee or collaborator can actually find and verify. This is the material I teach to researchers in the Scientific Research Camp.
Book this workshop#
Available for universities, student organizations, and companies. Get in touch or email [email protected].
Common questions#
How long is the Personal Branding 101 workshop?
Is the personal branding workshop available in Arabic?
Who has taken this workshop?
Does it cover academic and research profiles?
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